First of all, let’s talk about targeted traffic on keywords. Tracking how your keywords are working effectively or not is very important. An SEO expert needs to track if the chosen keywords are attracting the targeted audience. A keyword can appeal targeted or generic traffic, but all the SEO professionals’ goal is to get the targeted audience. Besides analyzing the popularity, competition of the keywords for selection, it is necessary to research and select the keywords that are as best relevant to your services or products as possible. It is very clear that “creative internet marketing” will attract general traffic that needs to get information about creative internet marketing, but “SEO internet marketing” will be more specific; or “travel SEO” will target to the specific audience who is interested in SEO services for hotels.
Furthermore, a successful SEO Internet marketing campaign will brings the qualified traffic. Qualified traffic means targeted traffic that really enhances your conversion rate, and needs our great efforts in sourcing and selecting more precise and well defined keywords, location keywords, ect. A SEO expert must know the demographics and psychographics of the targeted traffic to bring the qualified audience. Let’s take an example, if you are offering SEO internet marketing services to small and medium business clients in Vietnam, keywords such as SEO Vietnam, cheap SEO Vietnam, small business SEO Vietnam, etc can be optimized to your website.
The last but not the least factor is the visitors’ activities analysis. Time on page and especially conversion rate play an important role in a successful SEO internet marketing campaign, so a professional SEO often keeps eyes on visitors’ activities on the specific landing pages. We need to scientifically design the menus, call to action buttons and content on website and landing pages for visitors’ ease to redirect and make decision. If you want turn your targeted visitors to buyers, you should spend time and thoughts on designing logic pages. A contact us, live support or add to cart button should be placed at a convenient position on your services or products landing pages where those who are interested in your services or products can contact and order your services or products. As long as you experience no improvement in their visitors’ activities on or conversion rate from your website/pages, you need to make adjustments or change to the landing page for better conversion rate. Conversion rate is the percentage of total traffic converting into actual sale or leads.