Archive for Business Branding
History of Branding
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While discussing this topic, I found a fun video online that explores the evolution of some very famous brands. Credit goes to http://garmahis.com.
He took some famous logos and made a morphing video so that you can get a look how Apple, Adidas, Google, Mazda, Walmart, Adobe, Microsoft, Nokia logos have changed since their first logo appeared.
Did you know that Apple’s original logo was Isaac Newton under an apple tree? Or that Nokia’s original logo was a fish (a scary looking one at that)? Evolution of Brands
Enjoy this look at the origin of these famous logos and how they evolved over time.
I recently heard that Pepsi spend $1.4 Million updating the look of their logo. Not bad money for changing the style and colors on a beach ball. Must have been important!
Question. Do you have a brand? Does it need some updating? Does it give a clear and memorable message?
More importantly, if you don’t have a clear brand and logo, perhaps it is time to consider investing some time and money in this most important 1st impression. You may want to consider our 5 step process to discovering a memorable brand with “stickiness” for your online (or Offline) business model.
Branding Your Business
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Branding at it's best
Another great brand “Just Do It” evokes images of great athletic shoes, Tiger Woods and other renowned athletes. Nike took a concept and made it work on a global basis.
Maybe your goal is not to be world renowned or create a global business. However, every business needs to understand this concept at some level, in order to allow their niche market to understand WHO you are, WHAT you offer, and WHERE they may obtain your product.
Here is great video from some experts in the field that will get you started thinking about the branding process from Start Up Nation.
The initial goal of our online and live training at www.kathiminsky.com is to help you determine through a 5 step process what brand best represents your business, what resource you will be to your customer base, a logo or symbol your prospects will attach to your idea and how to implement each step. Check out our live and online training schedule and let us help you create a successful and memorable brand.
