History of Branding
By
While discussing this topic, I found a fun video online that explores the evolution of some very famous brands. Credit goes to http://garmahis.com.
He took some famous logos and made a morphing video so that you can get a look how Apple, Adidas, Google, Mazda, Walmart, Adobe, Microsoft, Nokia logos have changed since their first logo appeared.
Did you know that Apple’s original logo was Isaac Newton under an apple tree? Or that Nokia’s original logo was a fish (a scary looking one at that)? Evolution of Brands
Enjoy this look at the origin of these famous logos and how they evolved over time.
I recently heard that Pepsi spend $1.4 Million updating the look of their logo. Not bad money for changing the style and colors on a beach ball. Must have been important!
Question. Do you have a brand? Does it need some updating? Does it give a clear and memorable message?
More importantly, if you don’t have a clear brand and logo, perhaps it is time to consider investing some time and money in this most important 1st impression. You may want to consider our 5 step process to discovering a memorable brand with “stickiness” for your online (or Offline) business model.
4 Comments
April 14th, 2009 at 5:43 pm
Interesting to see the evolution of the major brands.
April 24th, 2009 at 5:37 pm
What a cool video! You always share such great yet pertinent info.
May 1st, 2009 at 3:33 pm
Branding is so powerful and we often so unaware ~ we’re just moved by the Brand Recognition automatically over time.
The overview was fun - I liked thinking back to earlier days: ‘I can’t believe I ate …’ or ‘It’s time to make the …’ or ‘I’d walk a mile for a …’
I can see why you’re teaching people Branding!
Thx
May 26th, 2009 at 1:50 pm
Branding is a growing process. This youtube film shows what we will probably go through in the years to come on our brands. Great post.