Creating a Virtual Support Team
Creating a web presence is no longer an option for ANY successful business. But, when do you find the time to learn about Word Press Websites and Blogging , Search Engine Optimization (SEO), Social Media Marketing, E-mail Support and Autoresponders, Plug-ins Site Security and… yes there is more to operating a successful Customer Gathering site. There are plenty of people who may offer to help, but getting a site up and running with all your needed components could take months… even years. Meanwhile, you are loosing in the online race and your competition is moving forward..
Your Website is YOUR ONLINE BRICK and MORTAR.
Even if you have an active business today, most people are looking to the Internet and their mobile phones and online recommendations in making their buying decisions. It’s not enough to have a website, you need a way to get your site noticed and attract people into your business idea.
The TIME COMPONENTS
Let’s take a look at the TIME COMPONENTS of building and maintaining a typical Website.
- Time To Build Initial Site (Become Visible)
- Time To Post and Maintain Connections (Become Engaged)
- Time For SEO (Get Found)
- Social Media Marketing
- Sales Management (such as reservations and other responses to your marketing)
- Customer Service (before and after the sale)
- E-mail Promotion (to the list you gather of interested customers, leads, prospects, etc,)
HERE’S THE GOOD NEWS!
THERE IS AN OUTSOURCING PERSON
EAGER TO COMPLETE EVERY TASK
Let’s dig a little deeper into how each one of the above options can fit into your ongoing successful web presence.
HIRE A LOCAL WEBSITE DESIGNER
If time is a factor, and money is not, I suggest you consider hiring a local web designer. But, don’t find them on the web. 🙂 by doing a Google search. Find 5-10 sites you like and check the footer. Typically, there is a link directing you to their designer. If the person is not a competitor, they will probably share their comments on the success of the relationship. Once you like a firm designs … then check google for their ratings and customer reviews. I checked YELP in my home city and found 90 reviews of Web Designers, some good, some bad. I know I could find someone smart and capable in the group.
I recommend contact 3-5 companies with a list of your requirements. Be sure to ask about specifics on such items as E-commerce, Membership Sites, Search Engine Optimization, any Social Media that will be important to include.
Find out their schedule and availability to fit in your timeline. Good designers can be scheduled out as far as 6 months.
One other thing I find helpful is to ask determine if they are solo or a team. People that are heavy Left-brained and technically oriented often times are not the most Marketing oriented ( a right- brain activity). May sound funny now, but if you get a great technically perfect sight that is uninteresting, it is no better than a great looking site that doesn’t work correctly.
Read on for details of some of the things you might put on your list of questions.
SMALL ONE-TIME TASKS
Access Your Needs and Assets
Create Your PLAN
Collect 10 sites that you like and write out what elements you like or don’t like.
Learning from your BEST Competition is smart business
Some information you will need in order to START THE BID PROCESS
- URL And YOUR HOSTING
- Brand / Logo
- Tag Line
- Keywords (Min 50)
- Images (Yours Or Stock)
- Color Scheme (3 Colors)
- Responsive WP Theme
–Studio Press, IThemes
- Blog Post Specs
–Image Size, Placement, Social
- Plug-ins (Components)
–E-commerce, Membership Site, SEO, Social Sites, Security, Forms, Back-Up Buddy
–Lead (E-mail) Capture, Follow
3 Levels of VIRTUAL Contracts
- Single Item, Short Term (usually less than an hour) Fiverr.com
- Larger Needs, Longer Term Managed Contracts
- Odesk.com, Elance.com
- Multiple Projects Longer Term
- Outsource Local or Internationally
SOME SAMPLE DOCUMENTS THAT WILL GIVE YOU A GENERAL IDEA OF HOW YOU CONTRACT, MANAGE AND MONITOR YOUR OUTSOURCED INDEPENDENT CONTRACTOR.
These will not apply to a Fiverr.com or Odesk.com Contract Employee as you will operate under their rules.
- Why and How To Outsource
- 5 Reasons To Hire a Virtual Assistant
- Sample Independent Contract Agreement
- Sample Addendum A – Reporting and Payment
- Sample Addendum B – Time Converter
- Employee Non-Disclosure (Part of Contract)
- Daily Reports
- Budget Timeline