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Archive for ophcrack

Apr
28

Locked Out Of Your PC?

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I had a memorable experience yesterday. A friend was locked out of their PC. Sounds implausible at first, but she generally uses a MAC and had not used this PC computer in a while…Hence, She forgot the password.
computer-fear2The problem! How do you get into the computer to change the password when you have to get into the computer to change the password…you see the problem!
You can guess my initial reaction, but I Goggled this problem. WOW, the number of searches for this issue was astonishing. This must happen to 100′s of people every day.
I found a number of paid solutions. Many of them required access the Administrators password. Now, if we could have gotten to the Administrator’s level, couldn’t we just fix the problem without assistance? I still haven’t figured that one out.
Eventually, I found Ophcrack and we were able to recover the Password for free.
I took this lesson to heart and downloaded a copy onto a CD for myself and put it in a safe place should I ever need it. I suggest you do the same.

Apr
07

History of Branding

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evolutionofbrand300x216s While discussing this topic, I found a fun video online that explores the evolution of some very famous brands. Credit goes to http://garmahis.com.

He took some famous logos and made a morphing video so that you can get a look how Apple, Adidas, Google, Mazda, Walmart, Adobe, Microsoft, Nokia logos have changed since their first logo appeared.
Did you know that Apple’s original logo was Isaac Newton under an apple tree? Or that Nokia’s original logo was a fish (a scary looking one at that)? Evolution of Brands
Enjoy this look at the origin of these famous logos and how they evolved over time.

I recently heard that Pepsi spend $1.4 Million updating the look of their logo. Not bad money for changing the style and colors on a beach ball. Must have been important!

Question. Do you have a brand? Does it need some updating? Does it give a clear and memorable message?
More importantly, if you don’t have a clear brand and logo, perhaps it is time to consider investing some time and money in this most important 1st impression. You may want to consider our 5 step process to discovering a memorable brand with “stickiness” for your online (or Offline) business model.

Apr
05

Branding Your Business

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Branding at it's best

Branding at it's best

We are all familiar with Branding. Think… “Built Like A Rock”. It is a rare individual that does not see an image of a Chevy truck, yet it is never said outright. Why is that? Simple. An idea was developed, and all advertising and marketing were built around one idea. Because it was well thought out in the beginning, they have maintained this concept long enough that it is stuck in the minds of nearly every person that hears it.

Another great brand “Just Do It” evokes images of great athletic shoes, Tiger Woods and other renowned athletes. Nike took a concept and made it work on a global basis.

Maybe your goal is not to be world renowned or create a global business. However, every business needs to understand this concept at some level, in order to allow their niche market to understand WHO you are, WHAT you offer, and WHERE they may obtain your product.
Here is great video from some experts in the field that will get you started thinking about the branding process from Start Up Nation.

The initial goal of our online and live training at www.kathiminsky.com is to help you determine through a 5 step process what brand best represents your business, what resource you will be to your customer base, a logo or symbol your prospects will attach to your idea and how to implement each step. Check out our live and online training schedule and let us help you create a successful and memorable brand.